Privacy Policy

How we collect, use and protect your information.

Last updated: 12 March 2026

1. Introduction

IncomeTaxCalc.co.uk ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains what information we collect when you visit our website, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website, you agree to the collection and use of information in accordance with this policy.

2. What Data We Collect

We collect minimal data to operate and improve our website. Specifically:

2.1 Analytics Data

We use Google Analytics 4 (GA4) to understand how visitors use our website. GA4 collects:

  • Pages visited and time spent on each page
  • Referring website or search engine
  • Browser type, device type and screen resolution
  • Approximate geographic location (country/city level, derived from IP address)
  • Interaction events such as button clicks and form submissions

Google Analytics uses cookies to distinguish unique visitors. IP addresses are anonymised by GA4 by default. We do not enable any Google advertising features.

2.2 Cookie Consent Data

We store your cookie consent preference in your browser's localStorage so that we do not ask you again on subsequent visits.

2.3 Calculator Data

Any values you enter into our calculators (salary, income, etc.) are processed entirely within your browser. We do not transmit, collect or store any calculator inputs or results on our servers. Some calculators may use localStorage to remember your last-used settings for convenience.

2.4 Contact Form Data

If you contact us via our contact form or email, we collect your name, email address and the content of your message. This data is used solely to respond to your enquiry.

3. How We Use Your Data

We use the data we collect for the following purposes:

  • Website analytics — To understand how our site is used, identify popular content and improve user experience.
  • Cookie consent — To remember your cookie preferences.
  • Calculator persistence — To remember your last-used calculator settings for convenience (stored locally in your browser only).
  • Responding to enquiries — To reply to messages you send us via email or our contact form.

4. Legal Basis for Processing

Under UK GDPR, our legal bases for processing your data are:

  • Consent — For analytics cookies (you can accept or decline via our cookie banner).
  • Legitimate interests — For understanding website usage patterns to improve our service.
  • Contractual necessity — For responding to your contact form enquiries.

5. Third Parties

We share data with the following third-party services:

  • Google Analytics (Google LLC) — Website analytics. Google processes data in accordance with their Privacy Policy. Data may be transferred to the United States under Google's Standard Contractual Clauses.
  • Google Fonts (Google LLC) — Web fonts are loaded from Google's servers. Google may log font requests. See Google Fonts Privacy.

We do not sell, trade or rent your personal data to any third party.

6. Data Retention

  • Analytics data — Google Analytics retains data for 14 months by default. After this period, user-level and event-level data is automatically deleted.
  • Cookie consent — Stored in your browser's localStorage until you clear your browser data.
  • Calculator data — Stored in your browser's localStorage until you clear your browser data.
  • Contact form data — We retain your messages for up to 12 months after your enquiry has been resolved, after which they are securely deleted.

7. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

  • Right of access — You can request a copy of the personal data we hold about you.
  • Right to rectification — You can ask us to correct inaccurate data.
  • Right to erasure — You can ask us to delete your personal data.
  • Right to restrict processing — You can ask us to limit how we use your data.
  • Right to data portability — You can request your data in a machine-readable format.
  • Right to object — You can object to our processing of your data based on legitimate interests.
  • Right to withdraw consent — You can withdraw your cookie consent at any time by clearing your browser cookies or using our cookie banner.

To exercise any of these rights, please email us at hello@incometaxcalc.co.uk with the subject line "Data Request". We will respond within 30 days.

8. Children's Privacy

Our website is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us and we will promptly delete it.

9. Security

We take reasonable technical and organisational measures to protect your data. Our website is served over HTTPS to encrypt data in transit. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

11. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: hello@incometaxcalc.co.uk